An article in the Toronto Star on November 27, 2009, discusses the Ontario government’s new ad campaign to promote university and college students to get the H1N1 flu shot. The campaign which is costing $650,000 is aimed at students aged 17 to 25, has Ontario’s chief medical officer of health, Dr. Arlene King says that nearly half of people hospitalized in Ontario for swine flu are under 20. University and college students are being targeted because they are at a higher risk for inflection because of living situation on campuses and lecture halls. The government is sending emails to student associations across Ontario promoting them to put up posters and adverting on student websites.
http://www.healthzone.ca/health/newsfeatures/swineflu/article/731876--ontario-ad-campaign-tells-students-to-join-the-resistance-and-get-h1n1-shot
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